Wednesday, May 11, 2022
HomeCyclingNerd Alert podcast: Will all bikes eventually be sold consumer-direct?

Nerd Alert podcast: Will all bikes eventually be sold consumer-direct?

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Specialized rocked the industry last week with the announcement of its Rider Direct program, which allows buyers in select markets to have complete bikes delivered right to their door — either by a participating dealer or in a cardboard box.

Dedicated consumer-direct brands like Canyon and YT bike brands already do this, of course, but Specialized is the first major traditional brand to go that route.

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Without question, the world has gotten used to buying anything and everything online, so this is clearly where things are going. But is it a good thing or a bad thing for consumers and bike shops? And when might other brands follow suit? We discuss this — and more — in this week’s episode.


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